Nokia
Airscale Radio Access

The Challenge

Nokia was ready to launch its next generation, 5G-ready AirScale Radio Access solution at the Mobile World Congress in Barcelona. The launch was a big deal, but it posed a bit of a challenge.

Sometimes the greatest innovations are invisible – or more specifically, you don’t notice them because they work so well, you don’t need to. That was exactly the case with Nokia AirScale Radio Access. So how do you tell the story of something you can’t really see?

Our Role

The launch of Nokia AirScale Radio Access was a big deal, so we built hype by creating a teaser film that lived on YouTube in the lead-up to MWC.

At the actual event, people in the industry knew something big was about to happen. And when the film hit the MWC screen, the news was out: Sometimes the biggest thing you’ll ever see is the biggest thing you’ll never see.

The Result

The film and AirScale were both hits at MWC and the launch was covered by a slew of media in Finland and around the world.

The Biggest Thing You'll Ever See

Campaign film for Nokia

Helping Arabia get set for the future

The Challenge

Arabia is one of Finland’s most iconic brands. In fact, you’ll find their plates, mugs and porcelain in virtually every home in Finland. Established back in 1874, Arabia wanted to refresh the brand in a way that celebrated both its history and the future.

Our Role

It was up to us to renew the brand strategy and design a new brand identity, including the iconic Arabia factory stamp. We started with a new brand promise: ”Kattaa koko elämän” (“All set for life”), a nod to Arabia’s strong role as part of our lives. The new “Arabia 1874” logo and factory stamp put a modern twist on the brand’s roots. And the “Arabia blue” color is still an essential part of the Arabia brand. The brand story and concept were brought to life in a brand film and continued in seasonal campaigns.

The Result

Arabia consistently ranks as one of the top 10 most respected brands in Finland. After the renewal Arabia moved from the tenth to the sixth spot (2015). The entire brand renewal was a huge success and the brand film was watched and shared widely.

Brand film