Helping Arabia get set for the future

The Challenge

Arabia is one of Finland’s most iconic brands. In fact, you’ll find their plates, mugs and porcelain in virtually every home in Finland. Established back in 1874, Arabia wanted to refresh the brand in a way that celebrated both its history and the future.

Our Role

It was up to us to renew the brand strategy and design a new brand identity, including the iconic Arabia factory stamp. We started with a new brand promise: ”Kattaa koko elämän” (“All set for life”), a nod to Arabia’s strong role as part of our lives. The new “Arabia 1874” logo and factory stamp put a modern twist on the brand’s roots. And the “Arabia blue” color is still an essential part of the Arabia brand. The brand story and concept were brought to life in a brand film and continued in seasonal campaigns.

The Result

Arabia consistently ranks as one of the top 10 most respected brands in Finland. After the renewal Arabia moved from the tenth to the sixth spot (2015). The entire brand renewal was a huge success and the brand film was watched and shared widely.

Brand film